Digital Marketing
Google Ads
Search Campaigns
Target users actively searching for products or services related to your business through text ads displayed on Google search results pages.
Smart Campaigns
Utilize automated features to optimize your ads for maximum performance across Google's network, targeting relevant audiences based on their search history and behavior.
App Install Campaigns
Promote your mobile app across Google's network to drive installations and increase app engagement.
Performance Max Campaign
Leverage Google's machine learning capabilities to deliver ads across various Google properties, including Search, Display, YouTube, and Discover, to maximize performance and reach.
Conversion
Creating Conversion tracking to measure and optimize campaign's effectiveness, ensuring every click counts toward the business goals.
Social Media Ads
Meta
Website Traffic: Drive traffic to your website by promoting your products or services with clickable ads that appear in users' feeds or as sponsored posts.
Catalog Campaigns: Showcase your products from an online catalog to target users interested in specific items, promoting sales and increasing conversions.
Engagement Campaigns: Increase engagement with your brand by promoting posts or events to a wider audience, encouraging likes, comments, shares, and event responses.
Engagement Campaigns: Promote your LinkedIn Page or content to increase visibility, followers, and engagement with your brand.
Follower Campaigns: Grow your LinkedIn Page followers by promoting it to a targeted audience interested in your industry or niche.
Leads Generation: Utilize lead gen forms to collect valuable contact information from LinkedIn users interested in your products or services.
TikTok Ads
Create engaging video ads to reach TikTok's highly engaged audience and promote your brand, products, or services.
Snapchat Ads
Design immersive ads, including Snap Ads, Story Ads, and Collection Ads, to connect with Snapchat's predominantly young and active user base, driving awareness, engagement, and conversions.
Pixel
A powerful tool that enables to track and optimize the advertising efforts on social platforms.
Eblast & Newsletter
Subject Line: Create an attention-grabbing subject line that entices recipients to open the email.
Content Highlights: Showcase latest products, promotions, and updates in an engaging and visually appealing format.
Personalized
Call to Action (CTA): Include clear and compelling CTAs prompting recipients to take action, such as making a purchase, visiting your website, or following you on social media.
Footer: End with a thank you message, contact information, social media links, and an option for recipients to manage their subscription preferences.
Personalize the Content: Use merge tags to personalize each email with the recipient’s name and other relevant information.
Optimize for Mobile: Ensure that the newsletter is mobile-responsive and looks great on all devices, as a significant portion of email opens occur on smartphones and tablets.
Segmentation, personalization, automation, and analytics.
Website Creation
Select a CMS that suits the Business needs and preferences, such as WordPress, Shopify, or Prestashop.
Consider factors like ease of use, customization options, and scalability.
Select a Responsive Design Framework
- Utilize responsive design frameworks (Bootstrap) to ensure your website looks great and functions well on all devices and screen sizes.
- These frameworks provide pre-built CSS and JavaScript components that make it easier to create responsive layouts and designs.
- Customize theme or template to match your brand identity and design preferences.
- Modify colors, fonts, and layout elements to create a unique and visually appealing website.
Optimize for Performance:
- Optimize your website for speed and performance by minimizing file sizes, reducing HTTP requests, and leveraging browser caching.
- Use tools like Google PageSpeed Insights or GTmetrix to identify and address performance issues.
Implement SEO Best Practices:
- Ensure your website is optimized for search engines by implementing on-page SEO elements like meta tags, headings, and keyword-rich content.
- Use SEO-friendly URLs and optimize images with descriptive alt text.
Focus on User Experience (UX):
- Prioritize user experience by designing intuitive navigation, clear calls-to-action, and a consistent layout across all pages.
- Optimize forms, buttons, and other interactive elements for usability and accessibility.
Integrate Interactive Features: - Incorporate interactive features like sliders, carousels, accordions, and pop-ups to engage users and enhance their browsing experience.
Use CSS animations and transitions to add subtle visual effects and improve interactivity.
Ensure Cross-Browser Compatibility: - Test website across different browsers and devices to ensure compatibility and consistent performance.
Search Engine optimization
On Page
Keywords Plan
Create Keywords Plan using Google Ads Keyword Planner & Google Trend
Title Tags
Optimize title tags with relevant keywords to accurately describe the content of each page.
Meta Descriptions
Write compelling meta descriptions that encourage users to click through to your website.
Header Tags
Structure your content with clear and descriptive header (H1, H2, H3,...) tags to improve readability and keyword relevance.
URL Structure
Create user-friendly URLs that include relevant keywords and accurately reflect the content of each page
High-Quality Content
Publish informative, engaging, and original content that provides value to your audience. Use relevant keywords naturally throughout your content while avoiding keyword stuffing
Mobile-Friendliness
Ensure your website is optimized for mobile devices, as Google prioritizes mobile-friendly sites in its search rankings.
Page Speed
Improve page load times by optimizing images, leveraging browser caching, and minimizing unnecessary code. Use tools like Google PageSpeed Insights to identify and fix performance issues.
Internal Linking
Create a logical internal linking structure to help users navigate your site and distribute link equity throughout your pages.
External Linking
Link to authoritative external sources when appropriate, and aim to earn backlinks from reputable websites in your industry to boost your site's authority and credibility